2021
puik bag
The Puik bag is as functional as it is aesthetically pleasing. One large compartment big enough for your groceries or your laptop.

Need a pen or notebook? Place them in the mint green compartment which is available on both sides.
This shopper design is an extension on earlier work for puik.

We have created a flexible palette with mostly primary colors in new and different color tones. The shopper needed to pop and fit the design of the brochure A front pouch was added to get the layered effect. To highlight the pouch, we chose a corduroy fabric on a strong canvas base.

Two color combinations were made as a test, a color popping blue with burgundy pouch, and a more subtle but still striking burgundy with mint green pouch.

In the end: The chic burgundy color was chosen over the playful blue.